Experience
Jan 2022 - present
UX Researcher/ Strategist/ Designer
Freelance
Design/create map, content & layout for new International Outdoor website with a developer team
Developing ‘unnamed sales tool’ using census data and mapping of company locations
Built a high-fidelity prototype of the food-based social media app ‘Tapas’ on Axure RP 10
Lead studies to influence the implementation of the ‘Tapas’ app design, functionality, and usability
aug 2021 - dec 2021
UX Strategist intern
Fusionary
Actively consulted for 4 websites & 1 app, with deliverables via presentation, analytics, figma, figjam, photoshop
Ran continuous usability testing on client development sites collaborating with design, devs, project manager, and engineers
Created foundational research for major auto parts manufacturer ux website redesign in conjunction with teams in China & Mexico
Evaluated projects to gain insight of user behavior and personas based on heuristics testing, qualitative, and quantitative research
Researched client operations in-field to build out a point-of-sale functional flow to coincide with new operations, transitions, and website launch
jan 2020 - dec 2021
graduate learning assistant
MICHIGAN STATE UNIVERSITY
Assisted in leading class discussions, evaluate & maintain records of student progress
Created visuals and designed power points to efficiently teach content
May 2020 - August 2020
communications director
VOTE ROYAL OAK TOWNSHIP
Designed and executed outbound communications including newsletters, news, invitations, and resident outreach activities on Adobe Illustrator
JUNE 2015 - APRIL 2020
ANALYST
INTERNATIONAL OUTDOOR AD AGENCY
Facilitated and implemented a new cell processing software known as Ayuda
Audited billboard permits with the Michigan Department of Transportation and implemented an in-house permit tracking system
Education
December 2021
Masters of arts
Michigan State University
Media & Information 4.0 GPA
Focus: User Experience
April 2021
Certificate of serious game design & Research
Michigan State University
4.0 GPA
August 2016 - May 2020
bachelor of arts
Michigan State University
MEDIA & INFORMATION
Focus: Management & Media Policy
aug 2020 - dec 2021
Researcher
MICHIGAN STATE UNIVERSITY
Kana: The Social Coon Can Robot | Lead UX Researcher |
Used purposive sampling to research a 60+ age group cultural game study through explorative research, individual and group interviews, gameplay experience, cosmetic evaluation, and user testing
Built a low fidelity prototype and used Wizard of Oz protocol on study participants to influence robot design
eBay Usability Study | UX Researcher |
Analyzed efficiency of shopping habits through a series of specifically designed tasks to test eBay’s platform
Observed and analyzed eBay’s most popular tasks, generating an outline of issues at an empirical level, leading to a discussion of what could be done and where this places eBay in the future of online shopping
Received Institutional Review Board (IRB) approval
Skills
Usability Testing
Google Analytics
Axure
Interactive Design
User Research
Arduino
Python
Interactive Prototyping
User Design
Photography
Microsoft Office
Adobe Creative Cloud
Contact
- www.valentinaoram.com
- oramvale@msu.edu