detroit axle

*Due to confidentiality, the work on this page is a sample to give an insight into time at Fusionary. I would love the opportunity to elaborate further in a professional setting. *

Overview

Fusionary is building a new detroitaxle.com to bring online sales in-house. I have worked with their integration team to understand the business and ensure that the UX of the website is covered by all users and personas. As well as assist and built the research for the point-of-sale system that will be built out after the launch. 

Role: UX Strategist 

August 2021 – December 2021 

 

UX Audit Methods

Jakob Nielsen's 10 Principles for Interaction Design

Heuristic Evaluation Key 

Purpose: To evaluate all 10 principles as well as any concerns identified through the audit  

0 = Not a usability issue 

1 = Cosmetic problem: fix if time and budget allow 

2 = Minor usability problem: low priority 

3 = Major usability problem: priority 

4 = Usability Catastrophe: high priority 

Original Cart Page

During Audit Cart Page

Following Audit Cart Page

First on-site UX Exploratory Flow

Methods

Flow

Second on-site UX Exploratory Flow

let's connect

oramvale@msu.edu